Marketing has gradually moved into the digital world over the past decades. Online advertising and content are living up to the marketing budgets of more and more companies, and anyone who refuses to engage in online marketing in 2020 is unlikely to benefit from customer dumping even after the virus and crisis are over. 1. ENGAGE…
What are backlinks (and why are they so important)?
If you want to buy a new coffee maker for yourself, you are sure to read what other customers have written about the different products. The more people recommend a particular product, the more likely you are to trust it and order it. Broadly speaking, backlinks also work on this principle in the eyes of search…
Measuring the effectiveness of SEO and content marketing
How can you measure and prove the effectiveness and yield of content marketing and seo work? Nothing is simpler than that, we show you three metrics you can use! SEO is a long-term investment ( I wrote about it in detail HERE ) and that’s why many people fear it. There are no big, spectacular jumps, convincing numbers and lucrative results…
What do you need for a good social media marketing strategy?
The marketing process has changed a lot over the last two decades, thanks in part to the spread of social media. Nowadays, almost all ages and customer types are present on the most popular platforms, and if you don’t want to miss out on them, you’ll need a social media marketing strategy, too. In this strategy,…
10 Simple SEO Tips To Save You Serious Money
SEO is one of the most important areas of online marketing that you need to invest money and time to implement effectively. However, there is something you can do yourself! SEO is a multi-level process that can bring serious results – but you need to do more than the tips below. However, if you can only spend a little…
15 Facebook Marketing Tips for Your 2022 Strategy
Facebook as a marketing tool certainly doesn’t need to be introduced to anyone in 2022. On the world’s largest social platform, countless companies, businesses and customers communicate with each other every day, and with the right strategy, you too can get your share of these interactions. You’re sure you’re already familiar with the basics of Facebook…
Why did TikTok conquer the Internet?
With more than one billion daily active users, TikTok is one of the largest and most up-to-date social platforms in the world. But why has this once-unknown app seemingly competed with Instagram and other titans overnight? To answer this question, TikTok itself asked Nielsen to find out the secret to the platform’s success as part of…
Does URL length affect SEO and ranking? Google is responding
It has long been a controversial issue among SEO professionals whether Google prefers shorter or longer URLs when ranking. In Google’s “Ask Googlebo” video series, we finally got an answer to that question, too, from John Mueller, who has regularly clarified misunderstandings and misconceptions about Google’s operation and algorithm over the past few years. The question…
Problems and solutions of health data analysis
in today’s modern world, healthcare providers are aware that detailed knowledge of data is a prerequisite for informed clinical decision-making. However, many organizations still face the challenge of using data analysis tools effectively. So why is it worthwhile to deal with health data analysis and what problems does it offer solutions to different providers and…
What is integrated marketing (and why is it so important to a healthcare brand)?
Business leaders in every industry are aware that morale must always come from above. When management works in a coordinated manner and works together to get their common message across the company, they awaken loyalty, trust, and confidence in their employees to their own brand, mission, and goals. Ideally, marketing then conveys this message to the…
