SEO is one of the most important areas of online marketing that you need to invest money and time to implement effectively. However, there is something you can do yourself!
SEO is a multi-level process that can bring serious results – but you need to do more than the tips below. However, if you can only spend a little time now, you can use these to help you appear on Google!
1. CORRECT THE TITLE TAGS
First, look at the top-level category pages on your site. These pages are usually able to attract significantly more organic traffic than individual product pages.
Sometimes it is enough to make just a small, logical correction to the title tag to get serious results. This is especially true if your e-commerce platform automatically generates addresses based on the content of the page and adds the name of the site to it.
For example, if the automated system crashes and the page title is “Women’s – Website Name”, all you have to do is add “Women’s Shoes – On Your Website.”
2. DO YOUR KEYWORD RESEARCH
A good SEO strategy requires keyword research for several reasons. Research to find out what terms your target audience is using to search; which of these keywords to target; and how much demand there is for your products.
Marketers tend to slap their bellies to decide what language they think their target audience will use and select targeted keywords based on that. This is usually not very effective, so it’s worth taking the time to do your keyword research
The best keyword research tools also show roughly how much interest you have in a particular keyword. This is also the case with Google Ads Keyword Planner, and although the data isn’t always accurate, it’s free to use.
3. GET TO KNOW YOUR COMPETITORS
Find out who your organic competitors are. Here you should think not only of sites that offer similar products or services as you, but also of sites that offer useful information about that area. These sites also try to rank well for those keywords. just like you.
As you examine the other hits, ask yourself the following questions:
• What are they doing well to be ranked so well?
• What content topics are covered that I do not?
• What site structure is used to target the most valuable keywords?
• How are visitors encouraged to engage?
Also, check out their feedback on their products and their social media activities to find out how they are gaining the attention of their target audience.
4. DIVIDE THE KEYWORDS
Once you’ve figured out what your ideal customers want and what keywords they’re searching for for these things, assign those keywords to the right pages on your site.
Make a spreadsheet of each of the most important pages on your site, including the most important primary and secondary keywords. Create new pages for keywords for which you can’t find matching content.
Remember to use longer, long-tailed keywords that are less searchable but usually have a much stronger search intent.
5. PERFORM GENERAL OPTIMIZATION
Once your spreadsheet is complete, it’s time to optimize your site based on it:
• Update the content of the pages on the list with the keywords you’ve typed.
• Create new pages for terms for which you did not find matching content.
• If you don’t already have one, create a section on your site where you can regularly upload new, keyword-rich content. A blog, for example, is excellent for this purpose.
Keywords should appear in the most important fields on your pages – in the title tag, meta descriptions, and main text content. If your pages include images, include the most important relevant keywords in their ALT tag.
6. CREATE NEW CONTENT REGULARLY
Regularly create content that interests your target audience. You don’t have to write a new blog post every day, as that’s not realistic for most ecommerce sites. However, you should update your blog at least 1-2 times a week, preferably on the same days each week.
It’s also important to keep in mind that content may not be limited to text articles. Images, illustrations, tutorial videos, and other content can all be helpful to your customers. The goal is to offer them something of value on a regular basis so that they can return to your site over and over again.
7. CONFIRM THE LINK VALUE OF YOUR SITE
The link value of your site is determined by the number of relevant, reputable domains that link to it. So the more reputable sites link to yours, the more credible you will be in the eyes of search engines (e.g. Google). There are several ways to get such valuable links.
For example, in content marketing , you create text, image, video, and other content for your site that your target audience will (hopefully) find useful. The more people find this content, the more likely it is that other sites will link to it in the form of a link, which will confirm the link value of your own domain.
While useful content will “collect” new links to your site over time, you can also actively try to get links. This is usually done (broadly) as follows:
1. Look for reputable sites with relevant topics.
2. Look for content on your site that could be useful (e.g. as a resource) for your chosen site.
3. Contact the site’s editors to find out how you can get a link from the site.
8. BUILD YOUR SOCIAL MEDIA NETWORK
Social media helps you connect with your audience. If you maintain these links on a regular basis, more and more people will see your content, so you’ll be more likely to get new links to it.
Consumer brands can achieve spectacular success mainly on Facebook, Instagram and Twitter, while B2B companies are generally active on Twitter, Facebook and LinkedIn.
If your brand also makes videos for your customers, you may want to be active on YouTube.
9. PAY ATTENTION TO ANALYTICS
If you want to know if your SEO efforts are paying off, you need to know how to track your performance. You’ll need an analytics tool to do this, and if Google Analytics is already active on your site, you’ll want to use it.
The Analytics interface lets you see, among other things, which pages on your site were the most popular in a given time period and where each page got its traffic.
If you’re wondering what keywords users will find on your site, you can find it through the Google Search Console, but keep in mind that none of these tools can accurately list all of your keyword data, as Google has been encrypting it for years. most of it.
10. READ SEO BLOGS
You’ll also find great english-language SEO blogs on the Internet to help you stay up-to-date on the latest SEO news, as well as tips and tricks (like the article you’re reading).