Marketing has gradually moved into the digital world over the past decades. Online advertising and content are living up to the marketing budgets of more and more companies, and anyone who refuses to engage in online marketing in 2020 is unlikely to benefit from customer dumping even after the virus and crisis are over.
1. ENGAGE IN LIVE VIDEO
Live videos are the most popular type of content on social platforms that people watch for three times as long as pre-recorded and uploaded videos. In addition, live videos are a great way for you to communicate directly with your target audience, answer their questions, get feedback, and provide useful information.
2. OPTIMIZE FOR VOICE SEARCH
Voice-based search is becoming more and more popular among users, and there is no doubt that it will spread even faster as more and more of the various voice-based assistants start to support the Hungarian language as well. You should not miss these searches. If you want to optimize for them, use your content to answer frequently asked questions, as users usually ask their devices questions that they expect answers from their smart devices.
3. PUT VIDEOS IN THE FOREGROUND
Videos should be one of the cornerstones of your marketing strategy. It is estimated that interest in videos will only grow in the coming years, and this media content already accounts for the bulk of Internet traffic today. If anything, with videos, you can grab people’s attention and get them interested.
4. SUBTITLE YOUR VIDEOS
Although they are among the most popular types of content, most videos on Facebook, for example, are still viewed as muted by users. That’s why it’s essential that you subtitle your videos clearly so that even viewers without your voice can understand your message.
5. ADAPT YOUR VIDEO TO THE PLATFORM
It’s important to keep in mind that just because a platform supports uploading videos may not be worth posting any video on. For example, on Facebook, users mostly watch videos in silence, while on Instagram (especially in stories) they are already watching them aloud. Also, pay attention to the aspect ratio of your video – for example, you may want to upload landscape footage to YouTube, while vertical videos look much better on Instagram.
6. KNOW WHO YOUR TARGET AUDIENCE IS
Whether you’re making a video for Instagram or writing a long guide for your blog, you need to know from the first moment who you’re targeting that content to. Not only do you need to be aware of where (and when) you can reach your audience, but also what content may interest them. Experience what themes and styles you get positive feedback from them, and plan your content for that in the future.
7. CREATE RELEVANT ADS ON DIFFERENT PLATFORMS
If you want your marketing message to reach your target audience in multiple places, you will need coordinated communication. Make sure your ads convey the same message across all platforms, but follow the format and style you expect.
8. HAVE A SOCIAL MEDIA MARKETING STRATEGY
Social media platforms are fantastic marketing tools for companies, yet many take it seriously. The most common problem is that a company registers in as many places as possible and then is unable to keep up with the pace of a platform. Find out which platforms your target audience is happy to spend time on (send them email questionnaires, ask them in person, check your site’s traffic sources), and focus your marketing framework on those networks.
9. EMBED VIDEOS ON YOUR WEBSITE
Embedded videos encourage visitors to stay on your site longer. This is an important statistic from Google’s point of view, and according to Forrester, websites that include video are 53 times more likely to rank higher than those that contain only text content.
10. ALWAYS STRIVE FOR QUALITY, NOT QUANTITY
When it comes to content marketing, quality is always more important than quantity. If you strive to publish frequently created but unpretentious content, they will not only help you achieve your goals, but may even shed a bad light on your company and reputation. It’s a much better tactic to spend more time creating a piece of content and making sure you provide the best possible resource for your target audience.
11. RECYCLE YOUR CONTENT
If you have an article that was popular a few months ago and many have responded positively to it, feel free to recycle it in some other form. For example, you can make videos from an article, or gather some related articles into an e-book that you can then offer to your newsletter subscribers. What you need to make sure of here is to create a new form of content with fresh, up-to-date information, as a half-year article can contain a lot of outdated data.
12. CREATE INTERACTIVE CONTENT
The vast majority of users crave interactive content when shopping online. Take advantage of the interactive technologies available (social posts for sale, virtual reality content, 360 videos, etc.) to meet your expectations.