The marketing process has changed a lot over the last two decades, thanks in part to the spread of social media. Nowadays, almost all ages and customer types are present on the most popular platforms, and if you don’t want to miss out on them, you’ll need a social media marketing strategy, too.
In this strategy, you outline and detail the goals you want to achieve on social media and the steps you will need to take to do so. A community strategy can be simpler or more complex, but the point is, you have to deal with it. Below you can read a short guide to this!
SELECT THE APPROPRIATE PLATFORMS
Above all, for social media marketing, you will need some social profiles on different platforms. There’s no point in trying to deal with it all at once – you’re going to do a lot more if you focus only on the most important ones.
To do this, of course, you need to know your target audience and find out which platform (or platforms) you prefer to use. This way you will know which platforms you should deal with and which you should not. Here are the most popular:
The world’s largest social platform is used by more than 2.5 billion people each month. For most, social media adventures begin on Facebook, so most internet users are present on it.
Instagram is especially (but not exclusively) useful for companies that have something to present visually. There are no explicit text entries on Instagram – images and videos play the main role, with accompanying text when uploaded. There are many young users on Instagram. Links cannot be placed in posts, but this is not necessarily a disadvantage.
Twitter is a popular social platform where text posts can be up to 280 characters long. This sounds like little at first, but a lot of users prefer such smaller posts that can be attached to pictures, videos, and links. Most companies and brands are recommended to be present on Twitter.
LinkedIn is a social networking platform specifically for business networking, where you can find professional articles and similar content instead of cat videos and selfies. It is also ideal for finding a job (and thus recruiting new employees) as well as finding new business partners.
Pinterest is not an ordinary social platform, it is increasingly used to create content collections (boards). Brands for home decor, fashion, weddings, beauty and other visuals preferred!
When trying to choose the perfect platforms for your brand, it is very important to consider the demographics of each platform. Facebook and LinkedIn, for example, are more commonly used by older people, while Instagram or TikTok are more popular with younger ones.
It’s also important to keep in mind what kind of brand you’re trying to promote. If you’re dealing with things that look good in pictures or videos, it’s a good idea to target platforms that are sharp for them.
Think about how many platforms you can actively pursue at one time. If you don’t have enough resources to run multiple platforms, just focus on getting where your ideal customers are most active.
FILL OUT YOUR PROFILE
When you register your company on one of the platforms, look at the opportunities that that platform offers to companies. On Facebook, for example, it’s a good idea to create a page instead of a personal profile (which you manage through a personal profile), just as Instagram recommends a business account.
Wherever you sign up, complete your business profile as soon as possible to provide users with as much and up-to-date information as possible. Don’t forget to set up a profile picture and (where you can) a cover picture.
LINK TO YOUR SITE
One of the main benefits of social media marketing is that it can attract many new visitors to your brand’s website. You can do this primarily through a link in your profile, which is possible on all platforms.
With a few exceptions (e.g. Instagram), on all platforms, you will be able to share any links between your posts to get more people to your site.
POST ACCORDING TO A SCHEDULE
If you regularly post on social platforms, you can expect a growing and more active following camp. Whether 1-2 times a day or a week – the point is to share new content with your audience on a regular schedule. This will help you plan your content strategy in advance and your followers will see that you are actively working on your profile.
USE THE ADVERTISING FEATURES
All major social media platforms allow brands to reach their ideal target audience with targeted ads.
While you pay for these ads, they can help you quickly gain followers for a newly registered business profile. In addition, you can reach users who have never heard of your brand and are not following it on that platform.