While every page on a good site is important (because it offers information to your visitors), there are some that you need to pay close attention to.
If your site is structurally and aesthetically ready to be published, the next step is to think about which pages require the most thorough optimization. Some pages are more important than others because proper SEO can attract new visitors to your site and provide them with key information.
WHAT ARE WEBSITES?
Websites are often confused with websites. However, it is important to keep in mind that these two concepts, although close to each other, do not mean the same thing. A site consists of multiple web pages, all of which can be accessed with a separate URL within a domain. A website can consist of several parts, sections, but usually each website deals with one specific thing, while a website can cover several topics and topics.
A website can have 1-2 or even 10-20 thousand pages. The larger a site, the more important it is to identify the most important pages on it, as it becomes impossible to optimize all the content individually beyond a certain number of pages.
So what are the most important pages on a site?
• Homepage: This is usually the first page that most visitors come to your site from. It usually offers an overview of the content of the site.
• About Us: The “About Us” page shows the company or individuals behind the site. This is about the history of the company, and often highlights the founder, owner, and so on.
• Contact: The contact page displays the website and company contact information — phone number, address, key emails, and all other public contact information.
• Blog: A blog is often an entire “mini site” within a larger site where each blog post is posted on its own page. Blog pages can help you upload content to your site, strengthening your SEO and professional reputation.
Depending on the nature of the site, other pages may be key, such as:
• A gallery on a photographer’s site is essential.
• In an online store, pay attention to product categories and product data sheets.
• A restaurant website cannot exist without an up-to-date menu.
• A beauty salon, hairdresser, nail artist, etc. you also have to offer a price list for your services.
WHICH PAGES SHOULD YOU FOCUS ON?
Of course, in addition to the pages mentioned above, it’s important to optimize others, but how can you decide on a website if it deserves extra attention? Here are the key considerations:
• Traffic: What are the pages with the most content? Maybe they are more interested in your web store or blog? As your site receives more and more visitors, it will be easier to determine which pages are worth more.
• First Impression Which pages have the most impact on your site’s most recent visitors? According to some studies, a user can form an opinion about your brand in less than a second, so it’s important that your site makes a good impression on them right away. Most users will come to your homepage in the first round, but as more and more landing pages are created on your site, it’s important that you all enjoy browsing.
• Brand Representation: Every site that can convince your visitors of the value of your brand is important. These are the “Contact” and “About Us” pages already mentioned, which provide key information about your business.
OPTIMIZE YOUR TOP PAGES
Based on the above, you’ve probably managed to compile a list of pages you want to optimize even more, whether it’s a new site or an older site. Here are some helpful tips for optimizing your most important pages in general.
MAIN PAGE
Since most visitors come to this site for the first time on your site, it’s important to make an excellent first impression with it. Pay attention to the following:
• Use a large header: This can be an image or even a large, eye-catching text. The point is to get people’s attention and make a clear reference to your brand (include your company name, logo, etc.)
• Don’t offer too much information: Don’t try to talk about everything on the homepage at once. If you need to put a lot of text on it, also use pictures and videos to break the larger paragraphs.
• Create a transparent menu: The menu should be easy to understand and transparent so that your users can easily and easily navigate your site.
ABOUT US PAGE
Your visitors will navigate to this page to learn more about your business. Make sure you do the following:
• Just deal with the bottom line: Visitors don’t want to read a short novel, but want a concise summary of your business.
• List your awards: If your company, brand, or products have earned awards or other recognitions, list them proudly.
CONTACT PAGE
Here, users can learn how to reach your business. The following should not be missing:
• Basic contact details: address (es) of your company, telephone number (s) and email addresses of clerks and contacts. Also embed one (or more) interactive Google Maps listing the most important addresses for your business.
• Don’t put unnecessary content: No garnish is needed – focus on the most important data.
