One of the most effective and most lucrative opportunities for a website owner is to rent advertising space. It is considered by many to be the simplest solution, as technically there is really no need for editing, no special attention once we have placed the ad on our site; however, of course, the degree of success in this case also depends on how much energy we put into dealing with it. It is an open secret that people do not particularly like advertisements, and if we advertise the products of an unreliable, unreliable company on our website, it may cast a bad light on us, and it may even happen that our readers will turn away from us.
But what exactly is the challenge of advertising on our website? On the one hand, we need to keep in mind that we need to fit into two different groups: we need to look attractive to our site visitors as well as to companies. It is an advantage in the eyes of companies if your website is read by people with a certain interest, and the advertising company can thus exploit an economic niche, reach an audience for whom it is really worth promoting the product. An example is a symbiosis of a gardening site and a flower gardening. In addition, you need to provide the right space for your ads in mind. There is a variety of research on which parts of a website people look at most, so you can differentiate your pricing and you can provide an explanation for why prices are different.
There are various companies that advertise certain affiliate programs, and this is definitely beneficial for website owners because they find a permanent business partner in that company. In this case, you will receive a share of the revenue from all products sold that have been purchased through your site.
Also often encounter ads generated by Google AdSense. Among other things, it is very popular because you can join the site for free. In this case, Google will gauge your target audience and provide relevant advertising to your website, and you can earn revenue from clicks. In this case, “Ads by Google” will appear in the corner of the ad box, but it will also look similar to a regular ad. However, be aware that Google AdSense doesn’t work on all websites, so be sure to check to see if you can place functional ads on your website.
In addition, of course, you also have the opportunity to contact a company of your choice in person if you think you would reach their target audience on your site and work together effectively. In this case, it is extremely important that you trust the company and that you have a good reputation, as the goal will be a good business relationship for everyone.
If you run a blog, we have good news for you. There are ad programs for separate blogs! These are BlogAds and AdBrite, but they select the pages, so a high readership is essential to make a selection.
Overall, renting advertising space is a great solution and a relatively reliable source of revenue, but it requires a lot of experimentation, marketing, and feedback analysis to really get the most out of your website.
How to make money with domains?
Create a website
Buying a domain is a big deal in itself, if we look at how many thousands of visitors can come to our website with an annual investment of thousands and how much revenue we can realize. It is no coincidence that the domain is considered to be the cheapest marketing tool. After all, when you consider how much you would reach the same number of people, for example through flyers or television advertising, there would probably be big differences in terms of cost. That is why creating a website is a good investment, the basic condition of which is domain registration.
But we can think further than that, domains offer an even greater business opportunity if we don’t just buy the domain names we absolutely need for our website. We can register reputable domains that can benefit us or others in the future. If we choose the right names and manage to offer them for sale at the right time, we can even get back a multiple of the value of the original investment.
Domain sales of millions of dollars abroad are not uncommon either. Of course, this is not to be expected in Hungary, but a well-chosen and well-sold domain name can easily reach hundreds of thousands.